Digital products are a way of creating passive income for your business. They are basically any type of information product you deliver electronically rather than physically ship. Some popular examples in the creative entrepreneur world would be online courses, video workshops, e-books, PDF guides, worksheets or printables, or design resources like icons, illustrations, stock photos, templates, and more. (See the mega list of digital product ideas included at the end of this post!)
Anyone who’s considered building an online course has certainly gone down the rabbit hole of searching for the perfect platform to deliver it on. I’m a research junkie when I start a new project, whether it’s for me personally (like buying a car or finding a place to live), or for my business (like creating a new product or trying out a new tool). So when I decided to build my first online course, teaching other creatives how to use the program Adobe InDesign, I did my research. I pretty quickly formed a list of the available platforms for course creation, along with some pros and cons for each. And I just kept coming back to one: Teachery.
I’ll be honest, 2016 has gotten off to a rough start. I try to be transparent in my corner of the Internet, not to glamorize anything I do (because trust me, it is rarely glamorous), but to be totally honest about what the life of a single mompreneur actually looks like. And so far this year it’s looked like a strong-willed toddler, an unexpected breakup, and one very worn out mama. Post-divorce dating is a whole blog in itself, #amiright?! Someday. As much as I’ve tried to be prepared for this new year, I’ve had a lot of other things on my mind and frankly haven’t had the energy to poor into elaborate business goals and strategies to reach them.
The end of the year is obviously a time for reflection and planning for the next year, so I’m sure you’re reading a plethora of other blog posts lately about people’s goals and plans for 2016. At the risk of doing what’s expected, I do think it’s important to take time to pat yourself on the back at the end of the year and remind yourself that all your hard work is worth something. Plus, it can be pretty motivating to see how much can change in a year.
I’m a podcast junkie. And on a holiday like this week, I’m going on a binge while I’m stuck in a car for 8 hours driving home for Thanksgiving. Who’s with me?! Today’s post is super short, but only because you just need to get over to iTunes and start downloading these shows. We all know the great “creative entrepreneur podcasts” that always make the list — I’m looking at you Being Boss, SeanWes, Invisible Office Hours, The Fizzle Show, Make it Happen, Startup, ShePercolates (which I’ve had the pleasure of being on!), etc.
Babies. Babies are hard. Babies are sweet and precious and cuddly and a blessing, but babies are really really hard. Add maintaining a business, and babies get even harder. BUT, the cool thing about babies is they give you some lead time before they get here. My pregnancy, albeit an emotional one, was an instrumental period of time for my business. I knew I had nine months to build P+O into something that could help sustain a life for my daughter and me.
Today is a big day for me, guys. Five months ago I started work on a project that would keep me up to ungodly hours. It would involve hours upon hours of planning, creating, writing, designing, strategizing, and more strategizing, and a little more designing, and then some more writing, and writing again. It’s been such a wild ride that had my mind racing with non-stop ideas since the beginning. And then the last two weeks, I hit a wall. I’ve prepped as much as I can prep, quadruple checked that everything’s ready, and I think it’s all catching up to me now. I’m tired, unmotivated, and would rather take a nap than write one more email campaign.
I was just telling my friend Jamie the other day: you can take the girl out of the stationery, but you can’t take the stationery out of the girl :) This is my premise for using gift packages to promote launches or projects I’m working on – I LOVE giving gifts. I love curating the perfect collection of items that I think the recipient will love, especially when it’s centered around a specific theme or for an event – like a launch! Since I scrapped my physical product line earlier this year, I was itching to work something physical back into my business and sending these launch packets has been the perfect solution.
Fads and trends. This topic can be a little touchy, I think, especially when you start talking about the elements of branding + design. Let me start by saying this: your business’s brand — no matter how businessy (is that a word?) — is still personal. It’s a personal reflection of the work you’re passionate about. It’s how you describe what fires you up to potential clients and customers. The design of your brand is most definitely personal to you, and by default, I’m sure you’re a little protective of it.
One of my favorite parts about being a creative entrepreneur is I get to decide where my money goes. I get to decide how much of the profits I take for myself, how much I invest back in my business for new equipment or opportunities, how much I put towards education and networking events, and my new favorite — how much I give back to communities and organizations around the world that make a real difference in the lives of those who need it.
If you're a mom and a business owner, you've felt it. You've been up at the crack of dawn powering through emails and cups of coffee. You're trying to get as much done before that little voice starts chanting from the other room. But then you hear it. The kids are up. But you've got 3 more emails to reply to, so you sit on the floor of the playroom while they drop toys next to you and reach for the keyboard. They're like little adorable vultures, aren't they? If you ever stop and look around at a moment like that, there's another monster lurking in the room, and its name is Mommy Guilt. And it's the worst.
Online courses — they’re so hot right now. Interactive, self-paced online learning seems to be the way of the future, and how cool is that? You can learn anything from anywhere from just about anyone. Watch someone practicing the exact skill you want to master, and learn from their secrets. But if you’re an entrepreneur who’s considered diving into the world of online courses, beware it can get overwhelming. There are tons of new resources and services popping up daily, and all this content can make it tough to actually get started on creating that course idea you’ve had stuck in your head.
Business + personal crisis. This is a topic that has been on my mind since the day I decided to launch The Oat Bar. I knew I wanted to write about it, but every time I sat down to do it, the words just weren’t quite there. The more I put it off, the more I saw posts popping up inFacebook groups with other boss ladies – women asking for advice on how to keep running their business in the midst of a tragedy that was just dumped on their lap. Most of the time, the comments poured in and it was so encouraging to see strangers come together to give support and motivation to a struggling fellow business owner. They shared their stories of heartache and how they managed to keep their businesses afloat – strength in numbers :) After a few of these posts, and not a lot of writing flowing in my camp, I decided to turn the tables around and ask a few ladies to jump in on the topic.
The last 7 days have been a whirlwind for me. A few days after following my filled-to-the-edge Uhaul all the way from Missouri to Nashville, I had 3 amazing opportunities to meet some big names in the world of entrepreneurship + blogging. One was planned months ago. One was planned weeks ago. And the third was planned almost day-of. All 3 have changed my perspective on this industry and motivated me to dream big for Paper + Oats.
I’m going to keep this short and sweet. I have one piece of advice for any aspiring creative entrepreneur or even a burnt-out pro. If you’ve been following along with Paper + Oats for very long, you’ve probably heard me say it, tweet it, post about it, and shout it from the rooftops. When I get stuck or feel burnt out, I use this simple philosophy to push through, and it has served me well in the last couple years of business.
As a branding designer, it’s been a bit of a backwards journey as I’ve developed aesthetic and elements that make up the Paper + Oats brand. I never imagined it would grow into a multi-faceted business that provides products, services, resources, and even a blog. This week I’m celebrating my official two year business birthday, so I thought it would be a great time to give a behind-the-scenes look at how the Paper + Oats brand has developed into what it is today, and you can develop the different facets of your own brand to work cohesively.
In the same calendar year, I discovered the industry that would grow my business beyond what I could have imagined, and also experienced the greatest loss of my life with the ending of my marriage. It was a rocky season of change for me, but from it I was able to draw some specific parallels between these two events. I’ve learned more about myself in the last couple years than I have in my entire life, both personally and professionally. Today, I want to share with you 3 things that my divorce taught me about building and running a creative business.
Today is a big day for Paper + Oats! Today is the day I scrap all my previous design services and packages, and shift focus to a new, more specific niche. If you follow me on Instagram, you saw some sneak peeks of the new design services all last week, but today is the official “switch over,” with a couple new pages on my site. This decision came with lots of thought, research, advice from other entrepreneurs, and just a gut feeling that I needed to pivot.
There’s no question Etsy is a powerful platform to sell handmade products to a hungry audience. Setting up a shop can be done in an afternoon, and you can hear the “cha-ching” go off on your phone by dinner time. Etsy is where Paper + Oats started in 2011, and I definitely wouldn’t be able to work full-time for myself if it weren’t for this platform. But with all the bad rap Etsy has been getting lately since they’ve revised some of their policies, many shop owners are looking to build their brands elsewhere. I had a light-bulb moment last year after nearly 3 years of being exclusively on Etsy. As my brand began to gain momentum, I realized that I was building my entire business on rented property.
Ok folks, we’re back at it with part two of learning how to balance motherhood and business for creative entrepreneurs and work-at-home moms. Let’s cut the small talk (ain't nobody got time for that), and get right to the last 3 tips for mompreneurs.
