Jump start your digital downloads shop on Etsy, and start earning some passive income.

My Etsy shop runs completely on autopilot — but it didn’t get that way overnight. It took planning, hard work, and patience. I can teach you exactly what I did, so you can start your own digital downloads Etsy shop, too.

the etsy on autopilot GUIDE might be just what you need.


There’s not doubt: digital products are on the rise. Maybe you want to take that leap into passive income on Etsy, but you’re not sure if it’s for you, or where to even start.

  • Maybe you’re curious about trying Etsy, but not sure how to stand out in such a big marketplace.

  • Maybe you’re still new to online business, but you’re ready to make your digital footprint right off the bat.

  • Maybe you’ve got a service-based business, and you feel restricted by the demand on your limited time and resources.

  • Maybe you sell physical products, but are looking for more cushion in your finances and schedule.

  • Or, maybe you’re wanting more free time to spend with the ones you love most, without sacrificing your income. 

When you think about selling on Etsy, you're a little skeptical.

  • How do I stand out on massive search results pages, and on such a huge platform?

  • How do I know my digital product idea will do okay on Etsy?

  • How do I make sure my customers actually want what I create, and how do I get them to buy it?

  • What if I want to sell custom digital products, how do I do that on Etsy and what are the logistics?

  • What do I do if no one is buying my digital product on Etsy?

  • How often do I add new products, and how many should I have in my shop? (spoiler = it doesn't matter!)

  • How do I grow my audience and brand my shop?

  • I've already seen 100 other digital products like mine on Etsy, so what's the point? 


I understand your doubts because I had them, too. I'm Kelsey, and my first Etsy shop was a total flop.

Actually my first few shops weren't doing so hot. After years of my own Etsy failures (which all started around 2007), I found myself searching Etsy for a meal planner that would help me save time and money. Instead of finding a meal planner that I truly loved, I discovered something even better. I was introduced to a whole new way to do business online: digital products! From printables to design templates, there was a whole new stream of revenue in front of me, in a space I was already familiar with: Etsy.

As I scoured the search results pages, I saw huge holes in the market for digital products and printables that carried my design aesthetic. There was no shortage of printables — but there was an enormous gap between function and beautiful design. Armed with my design skills, unique aesthetic, and the planning systems I grew up with (Thanks, Mom!), I called in sick at my 9-5, did some hefty research on what was already out there on Etsy, and spent the whole day creating my first printable kit.

Within one month, I brought in $1,000 in Etsy revenue, having just a few digital, printable kits in my shop. I knew I was onto something, but I also knew there was more to learn to be able to sell sustainably on Etsy.

Three years later, after a fresh divorce and with a baby on the way, I fiercely focused on growing my Etsy income with digital products, in order to stay home with my daughter once she was born. I carefully planned, created and strategically listed almost 40 listings in my Etsy shop and, within the next year, my Etsy income replaced my full-time 9-5 salary (granted, I do live in a very cheap town in the Midwest!).

Sales totals from my Etsy shop in 2014; I started selling printable planners in 2013.

Sales totals from my Etsy shop in 2014; I started selling printable planners in 2013.

Sales totals from my Etsy shop in 2015; I started focusing on other aspects of my business during this year, and didn’t add nearly as many new products as the previous year, thus a dip in sales.

Sales totals from my Etsy shop in 2015; I started focusing on other aspects of my business during this year, and didn’t add nearly as many new products as the previous year, thus a dip in sales.

But there’s one thing you should know about selling digital products on Etsy:
You need a step-by-step plan that gets you from idea to launch to financial flexibility.

Etsy on Autopilot by Paper + Oats

That's where Etsy on Autopilot comes in.

Your step-by-step plan to turning your passion and skill set into
profitable, digital products that sell in a saturated market.



What will I learn in this quick-start guide?

lesson 1 — Discovery

The basics of digital products + passive income, why Etsy is a great choice to get your feet wet, and how to set up your shop + navigate the backend.


How to research, test, and validate your digital product idea on Etsy, to ensure customers actually want what you have to offer.


How to best organize your content + design your digital product for your customers to have the best experience with you and your shop.


How to optimize your shop and product listings for Etsy’s robust search engine.


How to promote your digital product on and off Etsy, to make sure it’s being seen.


How to automate your Etsy shop + streamline your systems so that it all runs on autopilot.

Who is this quick-start guide for?

  • You recently started selling digital products on Etsy, but are struggling to create a sound strategy that helps you make sales, and you'd still consider yourself a beginner.

  • You're already selling physical or service-based offerings on Etsy and looking to break into digital products and/or passive income.

  • You're totally new to Etsy with a desire to maximize its optimized platform for selling digital products on autopilot.

  • You're new to online business and wanting to start a passive stream of income with minimal overhead and oversight.

  • You're desiring less demand on your time to make money.

  • You're not sure if your product is viable in your niche.

  • You're not sure where to even start with digital products.


Here’s what some happy Etsy sellers say about the Etsy on Autopilot quick-start guide:

This guide offers invaluable insights on everything from registering your shop to providing good customer service for the long haul, and literally everything in between. If you want to rock on Etsy, you need this guide! —Tera Lynn C.

I wouldn’t have had the time to open my Etsy shop without this guide, because I didn’t have to worry about trying to figure it all out on my own. I was able to just create for my shop. I was so grateful that the guide goes step-by-step through how to set up shop, and I appreciated that I didn’t have to search through how-to’s to get it done! —Nikole F.

Etsy makes so much more sense now! The actionable homework and swipe copy made getting started even easier. Within minutes I had my first listing ready to go. The behind-the-scenes knowledge and experience Kelsey has to offer within Etsy on Autopilot was invaluable. —Melissa T.

This guide gave me a great place to start on selling digital files of my wedding designs, which are brand new to me – and it gave me the step-by-step process to just get them listed and make some money! This was the kick in the butt I needed to just get it DONE. —Laura M.

Etsy on Autopilot is a great jumping off point to get serious about selling digital products on Etsy. Kelsey takes you through the ups + downs of her personal experience launching her shop. It’s inspiring and a great motivation to get going! Thank you for this guide, you are inspiring! —Samantha W.

If you’ve had start an Etsy shop on your to-do list for awhile, let’s move it to done.

Join hundreds of others who have jump started their digital downloads shop on Etsy with the Etsy on Autopilot PDF guide.




I’m already on Etsy and struggling with my sales. Will this guide be beneficial for me?

Yes and no. While some content may be things you already know (like getting set up on Etsy, navigating the site, and setting up listings), Etsy on Autopilot talks a lot about choosing the right product (one that your customers actually want), and promoting it across multiple avenues – which could be the reasons you're struggling with sales. We’ll make sure your product is desirable in your niche and prepared to sell, and you’ll finish the guide with a plan in place for marketing strategies + future products that keep your shop sustainable for the long-haul. From start to finish, my goal is to help you come up with a profitable idea, turn it into a product, and develop a long-term plan to stand out on Etsy.

I’m a service-based business and I’m struggling to see how digital products can work for me. Can Etsy on Autopilot help me?

Yes! I’ll walk you through brainstorming and validating your digital product idea before you ever start creating it. Not only will you learn how to create an additional stream of revenue, but successful digital products can help you assert yourself as a leader in your field.

I'm looking to start selling on Etsy with physical products. Can Etsy on Autopilot help me?

Yes and no. While I walk you through the basics of setting up your Etsy shop and getting familiar with the back-end functions of your shop, Etsy on Autopilot is designed specifically to help you create and sell digital products on Etsy’s platform, not so much physical products.

Do I already need to have a business, an Etsy shop, or other offerings before I go through the Etsy on Autopilot guide?

No! I’ll walk you through everything from digital product basics to publishing your very first listing on Etsy. You’ll need a minimal understanding of how online business works but, other than that, no products, services, existing Etsy shop or experience are necessary.

What if I hate it?

I'm pretty sure that won’t happen. But, just in case, if you decide within 7 days of purchasing this guide that it’s not useful for your business, shoot me an email and I'll refund every penny. I want Etsy on Autopilot to teach you a specific set of skills and systems, not collect dust on your computer. I will, however, ask you lots of questions, so I can make sure this guide is the best it can be.

Is this a course or an ebook or what?

This is a PDF ebook file only. There are 133 pages total
, formatted to US letter size. It includes written tutorials + strategies, screenshots, swipe copy, and homework for each lesson.
 Etsy on Autopilot used to be a full video-based online course, but has now been condensed down into an ebook format for a more budget-friendly + accessible experience.

 Your PDF will be emailed directly to you upon purchasing.

Can I ask you something else?

Yes! Ask away — send it to kelsey@paperandoats.com, and I’ll respond as soon as I can. If you're curious about my Etsy shop, click here to pay it a visit.

NOTE: Please do not resell or redistribute this PDF. It is for personal use only and can be printed multiple times for a single user. Colors may shift from screen to print, depending on your individual printer. Since this listing is delivered via instant download, no refund can be issued.

 All photos, designs, content and writing in this listing are the property of Paper + Oats, LLC © 2018. Plagiarism is not welcome and will not be tolerated. Etsy on Autopilot has no official affiliation with Etsy, Inc.

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