What is passive income?
Passive income is any stream of income in your business where you’re not trading dollars for hours, and instead you’re creating some kind of content once and selling it over and over again. The term passive income is thrown around a lot in the online business world, but it can be a little bit of a misnomer. Yes, in the end, passive income is indeed passive, but in the beginning it’s quite active, and usually it takes some additional seasons of activity to keep it all running smoothly and consistently. This stream of income is great for adding some recurring revenue to your business that can eventually run on autopilot, so you can focus on other aspects of running your business.
What are digital products?
Digital products are a way of creating passive income for your business. They are basically any type of information product you deliver electronically rather than physically ship. Some popular examples in the creative entrepreneur world would be online courses, video workshops, e-books, PDF guides, worksheets or printables, or design resources like icons, illustrations, stock photos, templates, and more. (See the mega list of digital product ideas included at the end of this post!)
What are advantages to creating + selling digital products?
There are many great reasons to sell digital products – mainly because it adds stream of passive income for your business. Again, they’re a lot of work upfront depending on the content you’re selling, but once they’re in place, you can sell them over and over on autopilot. For this reason, they’re more scalable than a traditional business model of selling a service or physical product. Since you’re no longer trading dollars for hours, the sky’s the limit for product development and potential income.
Since nothing physical is produced or shipped, digital products are also far less expensive to produce (sometimes free to produce depending on the skills you have and programs you already use), so as a result they’re also much less risky. Worst case scenario, if no one buys your digital product, you’ll be out your time, but not necessarily much (if any) money. Finally, selling digital products related to existing services or products you already offer helps establish you as an expert in your eld and provides further education opportunities for your clients or colleagues.
What are disadvantages to creating + selling digital products?
The main downside that keeps many small business owners from selling digital products is the lack of control over the customer’s use of your product. There’s almost nothing you can do to keep a customer from sharing a digital file with a friend. But as a designer who’s been selling products like these for a long time, that’s just a risk that comes with the nature of this kind of business. For me, that risk is worth the return I see on my products.
That being said, it’s also important to “patrol” your content, so to speak, and be aware of anyone trying to resell your products as their own. This is quite different than just forwarding a file to friend – when they’re profiting off of a product that you created, that is definitely something you want to take action on and put an end to.
Paid vs. free digital products + why it's good to have both
Digital products don’t necessarily have to be paid products, but it is good to make sure some kind of trade or transaction is taking place so you have something in return. A common way to do this is to exchange an email address instead of exchanging money. Using digital products as free incentives to signup for email lists is the most popular way of doing this, and one I highly recommend. (And one I use myself... hint hint... keep scrolling.)
It’s a good idea to have a combination of both paid and free digital products in your business because it allows your customer to give your products a test drive before investing. If you offer something free, they’ll be able to check out the quality of your work without any risk, and be more likely to purchase a paid product from you in the future.
Free Email Course – The Digital Product Roadmap
If you’re curious about all the pieces of the giant puzzle that is creating + selling a digital product WITHOUT it feeling overwhelming (i.e. we’ll take it one step at a time), check out my free email course, The Digital Product Roadmap. This free course walks you through the 8 checkpoints for driving your digital product from idea to launch, and includes resources + action steps for each checkpoint. Signup below, and we’ll get started this week!