I see so many people make assumptions and spreading misinformation about learning a program like Adobe InDesign. So today I want to clear up some of those big myths and misunderstandings. You might have heard one of more of these myths around the internet, and you might even be thinking some of them yourself as you’ve read any of my other posts or resources about InDesign.
In this post, we’ll cover what lead magnets are and lotsssss of examples, how to choose the right content for a lead magnet, how to design a lead magnet, and how to deliver your lead magnet to your audience so you can grow an email list that’s ripe with ready-to-buy customers and ready-to-book clients.
Today I’m talking all about infusing quality into your business, particularly in three specific areas: your craft, your content, and your conversations. Quality should be infused into everything you do as a business owner – this is just good business to provide quality to your customers — but these three areas are practical places we can start to put it into practice. Is that enough P’s for you? This post is a doozy, so let’s get started.
One of the most powerful parts of using Adobe InDesign is the master pages tool. It’s one of many ways in InDesign to speed up your workflow and keep your design uber consistent. Many of my InDesign students are blown away when they learn how to use this feature, and see how such a simple tool can revolutionize their design process. Check out this beginner's guide to master pages with InDesign tutorial.
I’ll be frank — in Abode InDesign, if you’re not using these 5 tools below, you’re doing it wrong. These are essential to making InDesign really shine, and allowing you to work faster + smarter than any other design program out there. (Looking at you Canva and Photoshop.) Let’s cut the small talk, and get right to the juicy tools that you NEED to be utilizing if you want to really get your money’s worth with InDesign.
Raise your hand if you’ve had a launch, are in the middle of a launch, are planning a launch, or have one on the back burner? I’m gonna guess your hand is up…? Thought so. Launching in online business is being talked about so much these days – things like strategy, and list building, and promotion, and all the things. But what about practical stuff that goes on during your launch period? Like, oh I don’t know, eating food and going to the bathroom?
Small business owners these days wear a lot of hats. We tend to be our own assistants, accountants, advisors, marketers, copywriters, and now even our own designers. When it comes to designing for your business, you’ve probably quickly learned that there are... 1 — there are tons of things that need designing within your business, and, 2 — there are tons of software options to make those designs.
Are you new to the world of digital products? Or, maybe you've been thinking about adding some to your shop but haven't quite figured out what to offer? In either case, I've got one word for you: ebooks. These little babies are the perfect segue into the digital product world. Never created an ebook before, you say? I gotchu. I've designed many-an-ebook in my day. To make it as easy as possible for you, I've compiled this list of pages to include (and helpful tips!) so you're not just staring at a blank InDesign file. Get excited, you're about to create your very first ebook! (And stick around til the end, there's a brand new mini-class to help you learn even more about our good friend, Ebook.)
If you’re creating a digital product to sell online, a big “ freezing” point for you might be choosing what platform to house it all on. I did SO. MUCH. research on this when I was working on creating my first online course. I got ALL the free trials and read ALL the reviews and clicked Next on ALL the Google pages. And lemme tell ya, there are quite a lot of options out there. They each have their pros + cons, and this is certainly not an end-all-be-all list, but I’ve rounded up some of the platforms I think are the best on the market.
Online courses. Er'body's making them. They're a great way to share what you know about specific topics, while earning some passive income in the process. But online courses can be beasts. I've said it before – "passive" income is a bit of a misnomer because it glosses over the amount of work that goes into creating the product in the first place. For each of my online courses, I spent a good 4-6 months creating the content + promotion that went into those product launches.
There’s no doubt digital products are on the rise, and a common question among newbies looking to break into this billion dollar industry, is where the heck do you sell them? That question elicits tons of answers, and it all depends on your personal preference, your product type, and your selling style as to which one you should host your products on. When most online entrepreneurs list off the best digital product websites, there’s one that doesn’t get included very often but deserves a spot on the list – Etsy.
Digital products are a way of creating passive income for your business. They are basically any type of information product you deliver electronically rather than physically ship. Some popular examples in the creative entrepreneur world would be online courses, video workshops, e-books, PDF guides, worksheets or printables, or design resources like icons, illustrations, stock photos, templates, and more. (See the mega list of digital product ideas included at the end of this post!)
Printables, worksheets, workbooks, planners, guides, PDFs — whatever you want to call them — they’re everywhere. You see them as opt-in freebies for email lists, content upgrades on blog posts, even entire shops full of them (hint, hint…). But you know what you also see a lot of, unfortunately? Bad design. Printables that are overworked and unprofessional, and as a designer, that’s a bummer! I know the creator worked hard on the content, put thought (hopefully) into how the printable could be useful to the customer, but the design lacks function and actually makes it harder for the customer to use the product in the first place.
It’s no secret I love InDesign – if you’ve been around these parts for even just a week, you can probably tell that :) I’m launching my very first e-course in just 3 weeks, so today I want to share a few of my favorite simple tricks, tools, and shortcuts to help you work smarter + faster in Adobe InDesign. Stick around until the end, and you can download a sneak peek at one of my favorite components of my new course – the ready-to-use project you’ll complete by the end of it. I’ve got 11 tricks to go through, so we’ll skip the small talk and go straight to the good stuff!
I’ll be the first to admit it: I love a good e-book. One that provides great content — actionable stuff, not fluff — and a clean, easy to follow design is hard to resist. E-books are super popular right now, and for good reason. They make great opt-in incentives or lead magnets, you don’t have to worry about printing anything physical, you can send it directly to your customer with one click, and you can share just about any kind of information using an e-book format. E-books are super versatile, they can be super valuable, but there’s also some bad news… they can be super ugly.
Online courses — they’re so hot right now. Interactive, self-paced online learning seems to be the way of the future, and how cool is that? You can learn anything from anywhere from just about anyone. Watch someone practicing the exact skill you want to master, and learn from their secrets. But if you’re an entrepreneur who’s considered diving into the world of online courses, beware it can get overwhelming. There are tons of new resources and services popping up daily, and all this content can make it tough to actually get started on creating that course idea you’ve had stuck in your head.
Long time, no blog post! Last week I was on the road, moving from Missouri to Tennessee with my mom, two dogs, and a one-year-old – can you say exhausted?! Yep, I’m wiped. But I’m slowly getting back into the swing of things and wanted to share a great post today about how to choose, pair, and apply typefaces for your design projects for your own business or for client work. These are some great principles that can be applied to whatever program you’re using, and will help you take your projects (no matter how big or small) to the next level.
In 2010, I was a poor college student. My design classes were boring me, and I just wanted to dive into some real client work. My brother’s business was just taking off, and he quickly turned to me for design work as his business developed. One day, he called me up and told me about a book he was wanting to write. Then he asked me if I would design it – cover, interior layout, all of it. I immediately knew three things.
In the last couple years, Etsy has grown by leaps and bounds as it works to keep up with changing technology in the world of e-commerce. Selling digital products on Etsy is easier than ever before with a simple, automated system that lets you make money in your sleep. About half of my monthly income comes from passive income from products I have on Etsy. I hesitate calling it passive income, because it really does take a lot of behind-the-scenes and upfront work to get to the point where the income becomes passive. But it is a possibility if you create a unique product that customers actually want.
Today is a big day for Paper + Oats! Today is the day I scrap all my previous design services and packages, and shift focus to a new, more specific niche. If you follow me on Instagram, you saw some sneak peeks of the new design services all last week, but today is the official “switch over,” with a couple new pages on my site. This decision came with lots of thought, research, advice from other entrepreneurs, and just a gut feeling that I needed to pivot.