Your personality spills into everything you do, that’s no secret. From the clothes you wear, to the food you eat, to the people you hang out with, to the place you go. So it must spill into your business, too, right? Have you noticed this with other businesses you follow? Someone with a big personality probably has evidence of this in their vibrant branding, their confident messaging, and even in the ways they choose to promote their products + services. Likewise, someone who is more reserved probably has a softer brand, more neutral messaging, and promotes themselves in more subtle ways. Some may call this introversion and extroversion, but we’ll get to that later… wink wink.
This has been a rough week for my hometown of Springfield, Missouri. We lost a good one over the weekend. A guy who moved to town about ten years ago, opened a coffee shop, and changed the entire community. His name was Tom, and everyone loved Tom. Literally, everyone. In the days since his sudden and tragic death, friends have described him as unbelievably generous, impartially kind, and an undeniable connector of people.
The end of the year is obviously a time for reflection and planning for the next year, so I’m sure you’re reading a plethora of other blog posts lately about people’s goals and plans for 2016. At the risk of doing what’s expected, I do think it’s important to take time to pat yourself on the back at the end of the year and remind yourself that all your hard work is worth something. Plus, it can be pretty motivating to see how much can change in a year.
I was just telling my friend Jamie the other day: you can take the girl out of the stationery, but you can’t take the stationery out of the girl :) This is my premise for using gift packages to promote launches or projects I’m working on – I LOVE giving gifts. I love curating the perfect collection of items that I think the recipient will love, especially when it’s centered around a specific theme or for an event – like a launch! Since I scrapped my physical product line earlier this year, I was itching to work something physical back into my business and sending these launch packets has been the perfect solution.
One of my favorite parts about being a creative entrepreneur is I get to decide where my money goes. I get to decide how much of the profits I take for myself, how much I invest back in my business for new equipment or opportunities, how much I put towards education and networking events, and my new favorite — how much I give back to communities and organizations around the world that make a real difference in the lives of those who need it.