list building

4 creatives dish on their favorite ConvertKit tricks

4 creatives dish on their favorite ConvertKit tricks

ConvertKit has a lot of pieces to it, and honestly it took me a long time to get used to it. But I seem to learn new things every time I get in there, so I thought it would be fun to share some quick tricks to help you work a little smarter. And since I get other nicely designed CK emails from some fellow creatives, I thought you might be fun to invite a few of them to join in and share a hack or two that they have up their sleeves!

My recipe for a great product launch (+ free launch planner!)

My recipe for a great product launch (+ free launch planner!)

Today is a big day for me, guys. Five months ago I started work on a project that would keep me up to ungodly hours. It would involve hours upon hours of planning, creating, writing, designing, strategizing, and more strategizing, and a little more designing, and then some more writing, and writing again. It’s been such a wild ride that had my mind racing with non-stop ideas since the beginning. And then the last two weeks, I hit a wall. I’ve prepped as much as I can prep, quadruple checked that everything’s ready, and I think it’s all catching up to me now. I’m tired, unmotivated, and would rather take a nap than write one more email campaign. 

The anatomy of an online course (+ a free content list!)

The anatomy of an online course (+ a free content list!)

Online courses — they’re so hot right now. Interactive, self-paced online learning seems to be the way of the future, and how cool is that? You can learn anything from anywhere from just about anyone. Watch someone practicing the exact skill you want to master, and learn from their secrets. But if you’re an entrepreneur who’s considered diving into the world of online courses, beware it can get overwhelming. There are tons of new resources and services popping up daily, and all this content can make it tough to actually get started on creating that course idea you’ve had stuck in your head.

My 3 favorite Squarespace workarounds

My 3 favorite Squarespace workarounds

Squarespace is gaining popularity quickly these days, and by no surprise. It’s sleek design, incredible user-friendly interface, and straight-forward approach to web design is irresistible. Some complain that Squarespace is too limited in what it can do when it comes to integrations and customization. I beg to differ. 

Why you should build your brand outside of Etsy (+ free Etsy starter guide)

Why you should build your brand outside of Etsy (+ free Etsy starter guide)

There’s no question Etsy is a powerful platform to sell handmade products to a hungry audience. Setting up a shop can be done in an afternoon, and you can hear the “cha-ching” go off on your phone by dinner time. Etsy is where Paper + Oats started in 2011, and I definitely wouldn’t be able to work full-time for myself if it weren’t for this platform. But with all the bad rap Etsy has been getting lately since they’ve revised some of their policies, many shop owners are looking to build their brands elsewhere. I had a light-bulb moment last year after nearly 3 years of being exclusively on Etsy. As my brand began to gain momentum, I realized that I was building my entire business on rented property. 

3 unique ways to use Squarespace cover pages

3 unique ways to use Squarespace cover pages

As a Squarespace subscriber, you get to automatically take advantage of new features they add to the platform on a regular basis. One of their latest features that's getting more popular is their new cover pages. A Squarespace cover page is basically a landing page with minimal information and 1-2 calls to action. The backend setup in your Squarespace account is different than your regular page designs. It has it’s own set of styles for fonts, colors, and sizing. Instead of using blocks like regular Squarespace pages, it has limited options for adding different types of content to the page. But this allows your cover page to stay super simple and to-the-point, hence the name “cover.” They are highly visual and can be used for a variety of reasons. 

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